Registration and Training for Marketplace Agents and Brokers

Plan year 2025 Marketplace registration and training is now available for new and returning agents and brokers on the Marketplace Learning Management System (MLMS)! Plan year 2025 Marketplace training is available in English and Spanish.

Annual Marketplace Registration and Training Requirements

New Agents and Brokers

Agents and brokers who are new to the Marketplace this year, or who did not complete plan year 2024 registration and training, are required to take the full Individual Marketplace training for plan year 2025. New agents and brokers can take Individual Marketplace training through the MLMS or the HHS-approved vendor(s).

Review this tip sheet for new agents and brokers (PDF) to help you through the registration and training steps.

Returning Agents and Brokers

Agents and brokers who completed plan year 2024 Individual Marketplace registration and training will be eligible to take a shorter training for plan year 2025 as well as optional review modules. Returning agents and brokers can take training through the MLMS or the HHS-approved vendor(s).

Review this tip sheet for returning agents and brokers (PDF) to help you through the registration and training steps.

Help On Demand for Agents and Brokers

Help On Demand is a consumer assistance referral system that connects consumers seeking assistance with Marketplace-registered, state-licensed agents and brokers in their area who can provide immediate assistance with Marketplace plans and enrollments. Help On Demand is a CMS-contracted service developed and hosted by Help On Demand (formerly known as BigWave Systems). Only agents and brokers who have completed Marketplace training and registration are eligible to participate in Help On Demand. If you are already registered to participate in Help On Demand, you can log into your account at https://marketplace.helpondemand.com

For more information and resources on Help On Demand, visit the Help On Demand page.

Small Business Health Options Program (SHOP)

To participate in SHOP, agents and brokers must complete an MLMS profile and execute the SHOP Privacy and Security Agreement. Agents and brokers are strongly encouraged to complete the associated training, but it is not required.

For more information about participating in SHOP, visit the SHOP page.

Other Key Registration and Training Resources